It’s Sunday afternoon. Winter. Big NFL game is on TV. Quarterback lets the ball fly. A receiver leaps into the air to catch it, but the football hits his hands and drops to the turf. From the comfort of a living room, someone screams, "He should have had that!" WHY? Because a professional makes his job look easy. The right tools, practice, experience, learning from mistakes, and the unwavering will to improve hone a person’s skills until the extraordinary appears ordinary. To drop the ball is unacceptable. SO, as a graphics professional my goal is to produce extraordinary visual materials that effectively communicate specific ideas. The quality of the end product, the speed and efficiency with which it is accomplished, and my relaxed appearance make it look easy.